It’s a toy. It’s a tool. It’ll kill all humanity. The world is changing fast and AI technology is becoming more advanced than ever before. The doomers are out in force to collect checks. Smaller fry realize their jobs are at risk. We may not reach Terminator SkyNet capabilities nor cause mass extinction, but we can guess the near future applications. It’s no great leap to predict that businesses will increasingly use AI in marketing strategies. They already rely on data scientists, analytics and algos. The PowerPoint pushers are worried, as AI has the potential to replace most corporate marketing jobs.

AI will replace these employees because it is incredibly efficient. That is the main appeal because time is money. It can process and analyze data at a speed that is impossible for humans to match, especially the average Starbucks swigging marketing specialist. AI can take care of all the tedious, repetitive tasks that are necessary in marketing. Tasks like data entry, segmentation, and lead scoring can all be done quickly and accurately by AI algorithms. Marketing departments already use softer version of AI. This leaves more time for humans to focus on the creative aspects of marketing… but does it?

Even in that opportunity there is danger. When all marketing seems to be focused on woke messaging, are these people creative anymore? AI might surpass them if programs do not have woke restrictor plates. AI can make marketing campaigns more personalized and effective. With the help of AI, companies can collect and analyze data on their customers’ behavior, preferences, and interests. This allows them to create highly personalized and targeted marketing campaigns that are more likely to resonate with their audience. There is a prompt for every advertisement. This not only leads to better engagement and conversion rates but also saves companies a lot of money by reducing time leakage. What could a marketing professional who binges on Netflix and take-out possibly offer as an edge? Lived experience? The human touch?

AI can help with content creation. The marketing department may consider this a tool for them, but what marginal value does that meat bag with a BA offer? AI algorithms can help with generating headlines, writing ad copy, and even creating entire articles or videos. Forget marketing, HR should be worried, too. There will be room for someone to stay behind and survive the AI rapture. Someone will still need to edit and review output like looking for six fingered hands, but AI can save a lot of time and effort by taking care of the most common work.

AI applied to marketing can provide valuable insights and predictions that will be backed by reality, not one human’s biases. By analyzing data from multiple sources, AI algorithms can identify trends and patterns that humans might miss or deny due to progressive blinders. This can help executives make more informed decisions about their campaigns and possibly predict future market trends. It’s like having Nostradamus that can tell you exactly what your customers want and need, not just what the latest progressive hype belief is.

But what about the human touch? Humans still decide to buy whether retail or B2B. How will customers and clients respond? AI can provide a better customer experience. With the help of chatbots and virtual assistants, companies can provide 24/7 customer support without the need for human staff. These chatbots can help customers with everything from product recommendations to technical support. This not only improves the customer experience but also saves companies a lot of money on customer support staff. Corporations have already destroyed the customer service experience with outsourcing to the Third World for decades. All of that was to save a buck. Companies won’t blink just because a marketing job pays for a Sex & The City fantasy. AI doesn’t need to time off, doesn’t need a bonus, doesn’t have an overpriced apartment, doesn’t need to drink cosmos.

AI has the potential to revolutionize corporate marketing jobs by making them unnecessary. This not only saves companies time and money but also leads to better engagement and higher sales numbers. All those laptop marketing department jobs were allowed to work from home. AI gives us the opportunity to tell those working from home that they can stay home, but first they must mail back their laptop. Those ladies must all have rich, fulfilling lives with families that they can dedicate their time to now. So, let’s embrace the AI revolution and say goodbye to marketing departments worldwide!